Surrey County Cricket Club (SCCC) is delighted to announce a prestigious multi-year partnership with Pommery Champagne, designating them as the Official Champagne Partner of The Kia Oval and SCCC. This exciting collaboration will see Pommery Champagne taking centre stage in a variety of exclusive settings and events, enhancing the experience for cricket fans and Members alike.
Starting in 2024, Pommery Champagne will be available as an upgrade option in box seats, featured in concourse wine bars, and served exclusively in the Duchy Suite during International matches. From 2025 onwards, the partnership will expand to include both Pommery Champagne and Louis Pommery English Sparkling Wine.
The partnership grants Pommery extensive rights, including in-ground advertising, hospitality and ticket provisions, social media promotions. Pommery will also provide marketing support, including staff and brand training sessions, and exclusive access to their esteemed wine makers for inclusion in hospitality spaces.
Vranken Pommery Champagne Brand Ambassadors will host private tasting of exclusive Cuvees for SCCC members. To further enhance fan engagement, Pommery will introduce a range of experiential assets across The Kia Oval concourse, including branded parasols and ice-buckets, with the branded bar areas adding to the vibrant atmosphere on match days.
“We are thrilled to welcome Pommery Champagne as our Official Champagne Partner,” said Steve Elworthy, Chief Executive of Surrey County Cricket Club. “Their reputation for excellence and innovation will significantly enhance the experience for our members and guests at The Kia Oval. We look forward to a successful and dynamic partnership.”
“Becoming the official champagne partner of the Kia Oval and Surrey County Cricket Club is a significant honour for Pommery. We are thrilled to bring our exquisite champagnes to the vibrant community of cricket enthusiasts and contribute to the celebration of the sport at such an iconic venue,” said Julien Lonneux, Chief Executive Officer of Vranken Pommery UK.
“We wish to thank Footprint Sports & Entertainment for making this partnership possible.”
