Head of Marketing - Kia Oval Skip to main content
Head of Marketing
  • Full Time
  • London
SALARY

Competitive Salary

per annum dependant on experience

  • 23 days holiday per year
  • Club Bonus Scheme
  • Non-Contributory Pension scheme
  • Private Health Care
  • Free Staff Lunch
  • Membership for domestic games, Tickets for International Games
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Job Overview

As Head of Marketing, your role is to create, deliver and lead fully integrated marketing strategies to drive brand message and increased revenue across international and domestic tickets, retail, membership, hospitality and conference and events.

You will provide inspirational leadership and development of a diverse marketing team covering marketing, fan engagement, brand and design. In addition, you will ensure that the marketing department is successfully integrated with all key areas of the business.

A key focus in this role will be growing a diverse fanbase, building strong brand awareness and developing fan affinity to increase both retention and acquisition.

General Duties

  • Write and deliver marketing strategies for commercial areas of the Club (such as T20 Tickets, International Tickets, Membership, Hospitality, Conference and Events and Retail) with a focus on propensity modelling, tactical campaigns, audience segmentation and targets
  • Ensure that all fans have an incredible experience when coming to The Kia Oval on a match-day, working alongside the Fan Experience Manager to do so
  • Manage a diverse marketing team ensuring that their performance is reviewed regularly against key objectives and that they remain ambitious
  • Work with the Sponsorship team and Commercial Director to deliver sponsor activations both in-ground and digitally, and ensure that partner reports are detailed and accurate
  • Own agency relationships – where applicable – to ensure maximum efficiency and highest quality
  • Monitor brand guidelines usage within the Club, and have sign-off for all branded materials. As part of this, work with the Club’s Graphic Designer to ensure brand standards
  • Accountable for the management of marketing budgets for all media buy spend including outdoor, paid search, social, display, direct mail and SEO
  • Set long-term product mix and pricing strategies for general admission tickets and membership
  • Provide weekly reports on sales and marketing activity for senior management, and monthly reports for the Management Board
  • Analyse the performance of marketing campaigns to ascertain return on investment critique strategies and inform future decision making
  • Lead on the strategic growth of the Club’s database, ensuring that data capture is maximised and a diverse audience base is developed
  • Manage and have overall responsibility for the Club website: KiaOval.com, working with the Communications team on output.

Essential Requirements

  • Substantial and relevant event ticket sales marketing experience (either in house or agency).
  • Be a strategic marketer with an in-depth knowledge and understanding of our customers and supporters to be able to effectively market our products and services
  • Ability to use data and insight to inform marketing strategy and planning
  • A track record in building effective working relationships with a range of stakeholders
  • Demonstrable track record in managing agencies across the marketing mix
  • Well organised, able to juggle multiple projects, a fast learner with strong time management skills.
  • Natural and collaborative leader
  • Experience of leading, managing and developing a team
  • Strong financial acumen
  • Proven track record In delivering impactful marketing campaigns
  • Awareness of Data Protection, Privacy and Governance principles, e.g. GDPR

Desirable Attributes

  • Familiarity with Salesforce or other CRM systems
  • Worked within a sports environment
  • Marketing related qualification or equivalent.

How To Apply

Please e-mail your curriculum vitae along with a cover letter outlining why you are suitable for this role and stating current salary to jobs@surreycricket.com

 

Closing date for applications is the Wednesday 8th February at 5pm

 

Surrey County Cricket Club will ensure that all existing and potential employees receive equal consideration and is committed to the elimination of unlawful or unfair discrimination on the grounds of any of the protected characteristics.   

We are actively encouraging applications from a diverse range of applicants to ensure we are attracting and hiring candidates who may be underrepresented in the organisation. We particularly encourage applications from Women and Black, Asian and Minority Ethnic (BAME) backgrounds in line with our strategic vision and business priorities.

Surrey County Cricket Club is committed to safeguarding and protecting the children, young people and adults at risk  that we work with. As such, all posts are subject to a process of vetting, including the disclosure of criminal records if required and the seeking of references. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across our organisation.

Apply Now

To apply for this job email your details to jobs@surreycricket.com.