The wholesale arm of Premier Foods, one of the country’s leading food businesses, is the latest Official Partner of Surrey County Cricket Club having signed an initial one-year deal with the Club.
The new partnership will give Premier Foods access to The Kia Oval to host clients at matches, as well as access to facilities, tickets and players.
Premier Foods is one of the UK’s largest food producers with more than 9 out of 10 households buying one or more of its products per year; brands in the Premier Foods family include Sharwood’s, Batchelors, Bisto, Ambrosia and McDougalls. The partnership will engage independent retailers across the country, offering the chance to win incredible cricketing prizes.
Surrey County Cricket Club are the reigning LV=Insurance County Champions, lifting the trophy in 2022. Off the pitch, the Club is leading the way in sustainability initiatives, with an ambitious Net Zero pledge by 2030.
The strategic partnership has been developed because of the popularity of cricket among independent retailers. The partnership will take the excitement of the game to convenience retailers across the country.
Charlie Buck, Commercial Director at Surrey Cricket, said “It’s a pleasure to welcome Premier Foods to the Surrey family. We’re looking forward to working with them to deliver an exciting partnership that will strategically engage with Premier Foods retailers through matchday experiences at The Kia Oval this summer.”
Courtney Lewis, Customer Director for Discounters and Wholesale at Premier Foods, said “We know how much our independent retail customers love cricket and it’s exciting to be able to offer them some great cricketing prizes thanks to this new partnership. We’re looking forward to a summer of thrilling sport.”
