Surrey County Cricket Club launch ‘A Life in Cricket’ campaign - Kia Oval Skip to main content

Surrey County Cricket Club launch ‘A Life in Cricket’ campaign, in association with Surrey Cricket Foundation.

Surrey CCC have today (Friday 13th January) launched a new campaign to educate young people about the variety of non-playing career opportunities within cricket and tell the stories of the passionate, committed people who work within the game.

‘A Life in Cricket’ will be part of a trio of interconnected campaigns in 2023, alongside ‘It’s Not Just Sport… It’s Art’ and one yet-to-be-announced project, that speak of the positive and powerful role cricket can play across an entire lifetime.

For ‘A Life in Cricket’, Surrey CCC, The Kia Oval and the Foundation will partner with Street Child United, Wisden Cricket Monthly and The Authors Cricket Club to tell a wide breadth of cricket life stories and inspire as many aspiring young cricket professionals as possible.

Young people involved with the currently ongoing Surrey Cricket Foundation and Street Child United programme will also receive specialist mentorship from departments across both Surrey’s and the campaign partners’ businesses.

Youngsters will get to meet and learn from people like Executive Chef Josh Stanton, Director of Programmes at ACE Chevy Green, Regional Director of Women’s Cricket Emma Calvert and Heritage Executive Paul Mooney.

We will shine a light on the possibility of ‘a life in cricket’ throughout the coming months, and content will be released across Surrey’s social media channels and website, as well as being regularly featured in the Wisden monthly magazine.

As well as providing 1-2-1 mentorship to the young people associated with Street Child United, the hope is that through digital content we can inspire young people nationwide to consider a career in cricket by showing the wide range of opportunities available.

The Surrey Cricket Foundation and Street Child United programme is a free sport and mentorship programme, available to young people who have experienced life on the streets. Participants receive world class cricket training with Surrey coaches, engaging sessions on employability and careers and the potential to join Team England and travel to India in late-2023 for the Street Child United Cricket World Cup.

Street Child United helps organise teams in multiple countries, as well as international sports events to create engaging experiences for children living in street situations to gather. Street Child United works with organisations worldwide, to help build teams, trust, and new opportunities for a better world.

As part of this drive towards showing the career opportunities cricket can provide, both on and off the pitch, Surrey CCC today also announced a new state school cricket programme for sixth form pupils.

The programme is available to young people, both male and female, that have a developing talent for cricket and are looking to take their skills to the next level. It will also support those that have an interest in cricket and want to learn more about a career in the sport. To read more about that project, click here