Surrey County Cricket Club are pleased to welcome JSW Cement as an Advertising Partner for the men’s Test Match between England and India at the Kia Oval.
As part of the JSW Group, a multinational conglomerate from India, JSW Cement is among the fastest-growing cement manufacturing companies in India.
The new partnership will see the branding of JSW Cement displayed on advertising boards in the Kia Oval throughout the men’s Test Match, which starts on Thursday, 31 July.
Adrian Wells, Commercial and Marketing Director at Surrey CCC, said: “The eyes of the cricketing world will at the Kia Oval this week as we welcome England and India for the final showdown of what has been a breathtaking Test series. We’re glad to have the support of JSW Cement for the much-awaited Test Match.
“The Kia Oval and south London are known to step up on the big occasion, hosting some of the greatest games of red-ball cricket in our history of over 180 years, whilst delivering a memorable experience for fans, who visit us from all over the country and the world. We cannot wait to open our doors for the grand event tomorrow!”
Nilesh Narwekar, CEO at JSW Cement, said, “We are delighted to announce our in-ground promotion partnership through advertising boards and screens with Surrey CCC at the iconic Kia Oval cricket ground, London, for the upcoming men’s fifth Test match between England and India.”
“Test cricket, as the pinnacle of the sport, exemplifies the importance of laying a strong foundation for a successful future – a core principle that guides JSW as a group. Thereby, this partnership is coupled with the excitement, surrounding a refreshed Indian team comprising of dynamic young players, resonates deeply with the approach and values of JSW Cement, as they strive to build a lasting legacy.
“Our commitment to supporting sports, particularly at the youth level, aligns seamlessly with our mission to contribute to a stronger future for India. It has been an exciting series and we extend our sincere gratitude to the Surrey CCC team; we look forward to our collaboration.”
