Surrey won the the Raising the Game EDI Initiative award at the 2024 Business of Cricket Awards at Edgbaston
The awards took place at Edgbaston Cricket Ground on Thursday 14 November, recognising excellence across the First-Class Counties and MCC and the key contributors behind the scenes.
The Raising the Game EDI Initiative Award reflected the Club’s commitment to equity, diversity, and inclusion across the sport. Surrey’s Academic Cricket Scholars (SACS) programme focuses on breaking down barriers for state school children, offering every student no matter their gender, race or socio-economic background open access to every role and opportunity available to them, providing a broader platform for Pathway opportunities and ultimately their selection opportunities to promote further diversity within the game.
Surrey were also nominated for the Communications Campaign of the Year award for the ‘Red Ball Festival of Cricket’ campaign. The aim of the campaign was to bring in a record crowd for a County Championship match, which was done as 13,706 people attended our crunch County Championship match with Essex. 6,311 people attended the first day of the match, a club record for a day of County Championship cricket.
On the BOCA Awards, ECB Chair, Richard Thompson, said: “Huge congratulations to all of this year’s BOCA winners. It has been a privilege to celebrate the very best of the work carried out by First-Class Counties and MCC across England and Wales this year.
“The innovation and dedication shown has been truly inspiring. It’s fantastic to see the impact of Hampshire’s extensive efforts in growing the women’s game, Warwickshire’s continued commitment to sustainability, Lancashire’s ground-breaking digital strategy, and so much more. All this work shows a real commitment across the game to becoming bigger, better and more inclusive.”
2024 BOCA winners:
Tickets or Membership Sales & Marketing Campaign of the Year
Winner: Gloucestershire Cricket
Sustainability Campaign of the Year – Waste
Winner: Warwickshire County Cricket Club
Best Digital Creative Content
Winner: Durham County Cricket Club
Communications Campaign of the Year
Winner: Lancashire County Cricket Club
Community Engagement Campaign of the Year
Winner: Worcestershire County Cricket Club
Transforming the Women’s Game
Winner: Hampshire County Cricket Club
Customer Retention Initiative of the Year
Winner: Essex County Cricket Club
Best Digital/Data Innovation
Winner: Lancashire County Cricket Club
Most Welcoming & Inclusive Stadia
Winner: Warwickshire County Cricket Club
Best Development or New Facility (over £500,000)
Winner: Marylebone Cricket Club
Best Women’s International Spectator Experience
Winner: Hampshire County Cricket Club
Best Men’s International Spectator Experience
Winner: Nottinghamshire County Cricket Club
Best Development or New Facility (under £500,000)
Winner: Leicestershire County Cricket Club
Sponsorship Campaign of the Year
Winner: Hampshire County Cricket Club
Best Domestic Spectator Experience
Winner: Glamorgan County Cricket Club
Best Spectator Experience – The Hundred
Winner: Nottinghamshire County Cricket Club
Raising the Game EDI Initiative Award
Winner: Surrey County Cricket Club
Rising Star
Winner: Jasmine Nicholls, Yorkshire CCC
Dinesh Patel MVP
Winner: Ben Warren, Somerset CCC
